PopDrop Design - Website Design - Video Production - Online Advertising - Social Media Services - Branding


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Effective and Beautiful Marketing Communications for Retail and the Trade

William (Bill) McKay has over twenty years experience serving fashion and design industry clients. Bill has created some of the design industry's most memorable home design magazine ads. Bill's work has been seen in Architectural Digest, Elle Decor, Interior Design, Sunset, 7x7, San Francisco, California Homes, Gentry, 3D, W and more. His goal is to create and produce unique advertising themes that make his clients stand out in the marketplace.

Bill has worked with many manufacturers, architects, interior designers and builders. He has also worked with dozens of companies located in the San Francisco Design District and at the San Francisco Design Center. Having produced hundreds of photo and video shoots, he delivers the compelling images needed for today's many media channels.


Bill has written dozens of articles on design industry topics for magazines like 7x7, California Home & Design, Homestyle and San Francisco Design Resources to name a few. He also held Editor-In-Chief positions at San Francisco Design Resources and Epicurean Rendezvous, as well as staff writing positions as Design District Editor for California Home & Design and Design Industry Editor for 7x7 Magazine.

Now Bill brings his writing skills to PopDrop clients' websites, brochures, blogs and social media channels. The Design Trade Journal is the official blog of PopDrop Design where Bill continues to share insights on marketing issues in the design industry.


Received a Bachelor of Science degree from San Francisco State University in Marketing. Completed specialized course of study in graphic design, advertising and public relations.  Dean's List Honors. Associate of Arts in Business Administration from Foothill College.